Services
Custom App Development
Real products, built from scratch. Marketplaces, booking platforms, patient portals, internal dashboards, iOS and Android apps. Every project starts with a discovery call and ends with a launched, working product your business actually uses.
Every quote is scoped after a free 30-minute call. Prices below are starting points — the real number comes after we understand what you're actually building.
Seedling
starts at $6,000
2-4 week build. Single-purpose tool on one platform.
Ideal for
- Booking systems for service businesses
- Customer intake portals
- Internal dashboards for small ops
- Simple lead-gen tools with Stripe
- Landing pages with waitlist/onboarding flows
- Single-sided marketplace MVPs
Includes
- Discovery + design + build
- One integration (Stripe, Twilio, calendar API, etc.)
- Light copy assistance
- Launch support
- 30 days of post-launch bug fixes
Sapling
starts at $12,000
4-8 week build. Multi-feature app built to handle real usage from launch.
Ideal for
- Two-sided marketplace MVPs
- Full booking + client portals for practices
- Custom SaaS tools for one workflow
- Native iOS or Android apps with backend
- E-commerce with custom logic (subscriptions, bundles, custom pricing)
Includes
- Everything in Seedling
- User accounts + auth
- Up to 3 integrations
- Admin dashboard
- Basic analytics
- 60 days of post-launch bug fixes
Oak
starts at $25,000
8-16 week build. Full product build across multiple platforms or complex domain.
Ideal for
- iOS + Android + web sharing one backend
- Complex marketplaces (ratings, escrow, messaging)
- HIPAA-adjacent healthcare tools
- Multi-role SaaS (admin + customer + staff)
- Full replacement of legacy internal systems
Includes
- Everything in Sapling
- Multi-platform delivery
- Complex integrations
- Admin + analytics dashboards
- 90 days of post-launch bug fixes
- Deployment training for client team
How app projects work
Discovery
Free 30-min call. We learn what you're building and why.
Scope
Second call with a written proposal and real quote.
Design
Custom mockups and prototypes for your approval before we write code.
Build
Build in weekly milestones with regular demos, not black-box mystery.
Launch & Care
Ship, hand off source code, and optionally keep it running via our Care Plan.
Recently shipped
Payment structure: 33% at contract, 33% at design approval, 34% at launch. Seedling projects run 50% / 50%. All quotes fixed after scope — no surprise invoices.
Custom Websites
Marketing sites, service pages, booking-driven sites, and e-commerce — designed and coded from scratch. No themes, no page builders.
Starter
$1,500
- 3–5 pages
- Custom design
- Mobile responsive
- Contact form
- On-page SEO
- 1 revision round
- 2-week turnaround
Standard
$3,000
- 5–8 pages
- Fully custom design
- Copywriting help
- Booking or e-commerce integration
- On-page SEO + Google Business Profile setup
- 2 revision rounds
- 3–4 week turnaround
Premium
$5,000+
- 8+ pages
- Fully custom design
- Advanced integrations (booking, e-commerce, member areas)
- Full copywriting
- SEO + analytics setup
- 3 revision rounds
- 6-week turnaround
50% deposit to start, 50% before launch. Fixed price, no surprises.
Recommended for every client
Care Plan — $99/month (websites) · $299/month (apps)
Every site and app we build comes with the option to keep it running. Hosting, security updates, backups, uptime monitoring, and a monthly allotment of small edits. Most clients stay on Care because an unmaintained product tends to break down within a year.
- Hosting + SSL
- Weekly backups
- Security patches + updates
- Uptime monitoring
- Small content edits (websites: 30 min/mo · apps: 2 hrs/mo)
- Weekly performance report
- App Store review response support (apps only)
- Priority email support
Not sure which tier fits? Let's talk.
One free 30-minute call. No pressure, no obligation. We'll help you scope what you actually need.